More bang for your buck.
Exhibiting at an event is one of the most cost-effective ways for your company to reach qualified audiences.
Less work, more fulfilling.
Sales leads gathered at events require less effort to close. Research by Exhibit Surveys indicates that only 0.8 calls are needed to close a lead from having a stand at a networking event, compared to 3.7 calls to close a typical business sale. Also, 54% of all orders placed as a result of a networking event lead require no personal follow-up visit, according to another study by the McGraw-Hill Research Foundation.
The busy people at Exhibit Surveys say that only 12% of the average exhibitor’s stand traffic has been called on by a salesperson from that company in the 12 months prior to the show; 88% therefore are NEW prospects. Furthermore, B2B shows deliver you high-quality visitors. 82% of visitors have buying influence for the exhibiting company’s products or services, and 49% are planning to buy those products or services.
Networking events offer your company another opportunity to stand out from the crowd. You can outshine the competition with a well trained stand staff, aggressive pre- and at-show promotion, eye-catching stand design, and conscientious follow-up after the show. Also, event attendees use the opportunity to ‘comparison shop’. So this is your opening to point out where your product is superior – in performance, pricing, service, etc.
You can reach more prospects in a a single vent period than you can in a whole month. Meeting prospects and engaging face to face is also the fastest way to build relationships.
When: 27th March 2014
Where: The Ramada Park Hall Hotel, Wolverhampton
Why: It is our (WBF) next networking event!
Tosca is the charismatic founder of Wicked Spider, a specialist web design consultancy, training and video marketing agency.
Tosca thrives in opening up the world of websites and technology so that those without a formal training in the field can enter and feel empowered.
Tosca has recently been nominated for an Excellence in Digital Enterprise Award. Tosca is passionate about helping businesses like yours to achieve their goals.